When your customer takes time to provide feedback, they're giving you their attention (even if for a brief period of time). 

You can capitalize on the moment of attention by asking them to provide a good review on a site like Google or Facebook. Or, if they leave negative feedback, you can send them to a channel to contact you directly, such as scheduling a time to call, or contact form.
​

In your survey's Configure settings, you can add and manage call to action buttons for each type of rating. 

For example, if a customer leaves a positive review, you can send them to Google and Facebook pages. If they leave a neutral or negative review, you can send them to a page that allows them to schedule a phone call.
​

To add a button, check the box you'd like to use and fill in the link. 

Once you do, the checked button will display on your thank you page. 🏆 

Note: You can use different call to action buttons based on the rating sentiment.

Dynamic CTA links let one button point to a different place for each customer. This is useful when you have many locations, brands, or products, and you want each customer to land on the right page.

To set it up, put a merge tag in the button's link. A merge tag looks like {{ticket.asin}}. When the confirmation page loads, Simplesat swaps the tag for the value that came in with that response.

Here's a button link that sends each customer to the right Amazon review page:

The same value has three names

Each step names the value differently. Mixing them up is the most common setup mistake.

📖 Learn how to send these fields → Including custom ticket and team member placeholder fields

Test it before you send

If the value does not arrive, Simplesat replaces the merge tag with nothing. The button still shows, but the link will be incomplete and your customer will land on an error page.

Simplesat cannot tell a broken link from a working one, so nothing will warn you. Send yourself a test survey and click the button before you use this with real customers.

Good to know

If you have any questions or issues with this feature, please let us know!

🍭