Depending on the industry and audience, email open rates generally range from 10% to 40%.
That means that even with good open rates, if you send your survey to 100 customers, 60 won't even open or see it! 😱
Simplesat's automated follow-up feature gives you the chance to send email reminders to customers who haven't taken action yet, thus improving response rates. 🎉
Follow-up emails are available for both one-off and ongoing delivery methods.
Enabling follow-up emails
Create a survey with either the one-off or ongoing email delivery method. On the Emails tab, you'll see toggles to enable which follow-up emails you'd like Simplesat to send.
By default, the Initial email is always turned "on", but the other three are up to you to enable.
Customize the content
Each follow-up email has unique content settings. This means you can include custom intro/outro text tailored just to that message. You can even experiment with using different template designs to see which versions stick out more for your customers.
Frequency and action type
By default, the follow-up emails are set to send after 2, 5, and 10 business days if a customer does not open the email.
If you'd like to change the days in the sequence or switch from unopened to unclicked, please send the Simplesat team a message and we'll be happy to help you out. 👍
Monitor your results
To view stats for follow-up emails, head over to the Email activity tab of your survey.
You can filter the activity by Email event, making it easy to see how follow-up emails are impacting your response rates.
With great power comes great responsibility.
While these follow-up emails are designed to help improve your response rates, it also means you'll be sending more emails to people who might not want to be receiving emails from you.
Make sure to keep an eye on email activity to see if follow-up emails are resulting in unwanted unsubscribed or spam complaints.