Depending on the industry and audience, email open rates typically range from 10% to 40%. This means that even with good open rates, if you send your survey to 100 customers, up to 60 won't even see it! 😱
Simplesat's automated follow-up feature lets you send reminder emails to customers who haven't taken action yet, improving your response rates.
Enabling follow-up emails
Create a survey with any direct email delivery method
Go to the Publish → Emails tab
Toggle on which follow-up emails you'd like Simplesat to send
Note: The Initial email is always enabled by default, but you can choose which of the three follow-up emails to use.
Customize the content
Each follow-up email has its own content settings. This means you can:
Include custom intro/outro text tailored to each message
Try different template designs to see which versions get more attention from your customers
Follow-up settings
By default, follow-up emails are sent after 2, 5, and 10 business days if a customer doesn't open the email.
You can choose between two follow-up types in the dropdown above the email settings:
Unopened customers: Sends to people who haven't opened your email
Unanswered customers: Sends to people who opened but haven't completed your survey
Monitor your results
To view stats for your follow-up emails:
Go to the Email activity tab of your survey
Filter the activity by Email event to see how follow-ups are affecting your response rates
You can also use the Email event filter on dashboards, feedback, or reports to identify which feedback comes from specific email events.
Be careful!
With great power comes great responsibility.
While follow-up emails can boost your response rates, they also mean sending more emails to people who might prefer fewer messages.
Keep an eye on your email activity to monitor for unwanted unsubscribes or spam complaints.