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Survey dashboards

See how a survey is performing over the period you choose, and open the individual responses behind any figure.

Every survey comes with a dashboard of its own. You can read the survey's score, see how many people opened and answered it, work through the results question by question, and open the individual responses behind any figure. Survey dashboards are on every plan.

How survey dashboards work

A survey dashboard has two tabs: Overview for the survey as a whole, and Questions for each question's own results. Surveys that Simplesat emails out get a third, Email activity, which reports on the emails rather than the answers.

Open a survey's dashboard

  1. Click Dashboards in the left sidebar.

  2. Click the survey you want under Surveys. If your survey is not listed, click View all.

You land on the Overview tab, covering the last 90 days.

Results for the whole survey

Survey dashboard

On the Overview tab, Engagement activity counts what happened to the survey:

Stat

What it counts

Delivered

Email surveys only. Messages that reached the recipient's inbox, meaning sent minus bounces.

Opened

How often the survey was viewed in an email or on a web page. On a web embed it's shown as Views.

Responded

The share of those opens that produced a response with at least one answer.

Completed

The share of people who reached the confirmation page, having answered or skipped every question.

Dropped off

The share who started and stopped somewhere in the middle.

Hover a percentage for the count behind it. Each stat also shows the change against the previous period of the same length, and that comparison moves with whatever range you set.

The rest of the tab is a set of widgets.

Widget

What it tells you

Responses over time

How many responses arrived in each period

Response rates over time

The response rate in each period

A chart per question

How that question's answers were distributed. Click the chart title to open the question's own results

Question completion

How many people answered each question

Question completion summary

Views, Answers, Skips and Drop-offs for every question, as a table

Latest feedback

The survey's most recent responses, for anyone with permission to view feedback

In Question completion summary you can:

  • Sort by any column header.

  • Click a figure in the Answers column to read the responses behind it.

  • Open the widget's ellipsis menu for Download CSV.

Results for one question

Open Questions and pick a question from the dropdown. It lists every question in the survey by its text, with follow-ups nested under the question that triggers them.

The survey's score comes from one question, the one you chose a metric for when you created the survey. That's the metric question, its answers are the metric rating, and the leaderboards and the survey's headline figures all come from it.

What you get depends on the kind of question.

Question

What its dashboard shows

A rating question: CSAT, CES, NPS, 5-star or a sliding scale

The score, an answers summary, engagement stats, the 90-day moving average, sentiment distribution, answer distribution, answers over time, leaderboards for companies, customers and team members, and the latest feedback

Multiple choice or multi-select

An answers summary, engagement stats, a trend line for each choice, answer distribution, answers over time and the latest feedback

A comment box

Engagement stats, answers over time and the latest feedback

The score's heading is a dropdown that switches between the metric and Mean score: Satisfaction on a CSAT question, Net Promoter Score on NPS, Customer Effort Score on CES. A 5-star question shows its mean star rating. The answers summary splits the same responses into positive, neutral and negative, or into promoters, passives and detractors on an NPS question.

Engagement activity here counts the question you selected:

Stat

What it counts

Viewed

How many times the question was put in front of someone. On the first question of a survey this always matches the number of answers.

Answered

The share of those views that produced an answer.

Skipped

The share who clicked the skip button. Only optional questions offer one.

Drop offs

The share who stopped here: they answered or skipped the question before, saw this one, and never came back.

Everything a customer answered before they stopped still counts. A survey's first question always shows no drop-offs.

Latest feedback lists the 10 most recent answers to the question. View all opens the rest, and the widget's ellipsis menu offers Export CSV, which emails you the file. Download CSV on the charts and tables saves straight to your computer.

Leaderboards

A rating question's dashboard ranks who's behind its score, in tables titled Company, Customer and Team members.

Each one ranks by score and gives the positive, neutral and negative counts for every name on it. From there you can:

  • Click a column header to rank by that column instead.

  • Click a row to read the responses behind it.

  • Open the widget's ellipsis menu for Download CSV.

Each leaderboard pages five rows at a time, and that page size is fixed.

A leaderboard covers the one question you're looking at. For the same ranking across every survey at once, run a report segmented by team member.

Read the score for a specific day or month

Each column on the Answers over time chart is one period, split by sentiment. Hover one for that period's figures alone.

The dropdown in the chart's toolbar sets the period: Day, Week, Month or Quarter. Each chart starts on the finest grouping its date range allows. Day drops out on ranges longer than about three months, and Week on multi-year ranges.

The 90-day moving average line measures something else. Every point is the average of the 90 days up to that date, which smooths out a quiet week and reads differently from any single column.

The date range and filters

Every survey dashboard starts on the last 90 days. Pick a preset from the picker in the filter bar, or set your own start and end dates. Whatever you choose applies to every chart on the tab, follows you between Overview and Questions, and is what an exported PDF covers.

Currently, there's no All time preset, so to reach everything you've collected, pick an early enough start date.

Filters narrow what feeds the charts: the customer and their company, the team member who handled the ticket, topics and sentiment, tags, source, language, and any custom attributes your workspace collects.

Save a view

A view saves the date range and filters you're looking at under a name, which puts one team's ratings or your VIP customers one click away in the sidebar. The Owner, Admins and Managers can save a view, and once it's saved, anyone who can open the survey's dashboard can open the view.

  1. Set the date range and filters you want.

  2. Click Save filters in the filter bar. The button appears as soon as anything changes.

  3. Select Create new view, type a name, and click Create new view to confirm.

To update the view you already have open, select Save changes to the existing view in the same dialog and click Save view.

Saved views nest under their survey in the sidebar. To remove one, open it and choose Delete view from the page's ellipsis menu.

A view saved on Last 30 days always shows the last 30 days from today, and a view saved on specific dates always shows those dates. Chart grouping follows the range each time a view opens, and a view saved on a short enough range opens on daily columns.

Open the answers behind a chart

Answers drilldown opens with the responses behind a figure. Click a column on any chart, a leaderboard row, the score figure, the Answered stat, or a figure in the Answers column.

The drilldown lists Date, Customer and Answer. The date and the answer itself open the individual response. The Customer column shows the person's name and their company: the name opens their customer record, and the company opens your customers filtered to that company.

From an individual response, the ticket ID opens the original conversation in your helpdesk.

Opening the drilldown needs permission to view feedback.

Export a PDF of a survey's results

Export PDF sits in the page header while the Questions tab is showing the question your metric rating comes from.

Set the date range and any filters before you click it: the PDF covers exactly that period and those filters.

The file gives you:

  • The survey name, the date range and the filters you applied.

  • The score, with its positive, neutral and negative counts.

  • The 90-day moving average and answers over time charts.

  • The Companies, Customers and Team members leaderboards.

  • The 100 most recent responses in the range, with the customer, the rating and any comment they left.

Note: the PDF has a layout of its own and won't look like the dashboard on your screen. It carries the same data in a fixed report format.

Dashboard and PDF

To get every response in a range as a spreadsheet, export your feedback from the Feedback page.

Email activity

Email activity reports on the emails a survey sent rather than the answers they brought back. Embedded surveys have no such tab, because there's no send to report on.

The tab carries its own date range and an Email event dropdown for narrowing to one message in the sequence: All, Initial, Follow-up 1, Follow-up 2 or Follow-up 3.

Engagement activity here summarizes the sends. Sent counts the messages Simplesat attempted, and Opened, Clicked, Unsubscribed, Reported spam and Bounced each come as a percentage of that number. Hover any of them for the raw count and the comparison against the previous period.

A table lists one row per message, with the customer, which email it was, when it was sent, opened and clicked, and its delivery status.

Export email activities in the page header emails you the whole table as a CSV, either with your filters applied or in full.

Every survey on one page

The Dashboards → Overview page is the way in to all of your survey dashboards: one card per survey, with its score for the last 90 days, a trend line, and the positive, neutral and negative counts behind that score. Click a survey's name to open its dashboard, or the question text under the name to go straight to that question's results. The Overview page is fixed on the last 90 days and has no date control.

Retire a survey and keep its dashboard

When you're done with a survey but still want to read its results, close it instead of archiving it.

  1. Open the survey and go to Configure.

  2. Find Expiration settings and switch on Close the survey on a specific date.

  3. Set Close survey on to a date and time that has already passed, and save.

The survey stops accepting responses and stops sending straight away. Its dashboard keeps everything it's already collected, and the survey's own page shows the date it closed.

Warning: archiving a survey removes its dashboard from the sidebar, along with the insights it holds. The feedback itself is kept, and activating the survey again brings the dashboard back.

Troubleshooting

Skipped shows nothing for a question people skipped

Skipped counts the skip button, on that one question, for the people who saw it.

Engagement activity covers the selected question alone, and a skip on question 4 never shows while question 2 is selected. For every question at once, read the Skips column in Question completion summary on the Overview tab.

A required question shows less than 100% answered

Answered is a share of the people who viewed the question, not of everyone who started the survey. Someone who reached question 3 and closed the tab is counted as a view and lands under Drop offs, and a required question can't stop that.

A survey is missing from the Dashboards Overview page

The Dashboards → Overview page lists surveys with feedback in the last 90 days and has no date control to widen that. A survey that has been quiet for longer still opens from Dashboards → Surveys in the sidebar, on any date range you set.

A survey's dashboard has disappeared from the sidebar

Archiving a survey takes its dashboard with it. Open Settings → Surveys, click Archived, find the survey, and choose Restore from the row's ellipsis menu. The dashboard comes back with everything it was showing.

There's no Export PDF button

Export PDF shows on the Questions tab, and only while the question your metric rating comes from is selected. Reopen Questions to land back on it.

Opened and Responded are missing from Engagement activity

Surveys inside Intercom record answers without recording opens, so those two stats are left off. On a web embed, Opened is shown as Views, and Views turns into a dash once a filter is applied.

FAQ

Can I change what a survey dashboard shows?

No, the dashboard is the same for every survey. What you set is the date range, the filters and the views you save from them. If you want to choose the widgets and the layout, that's what custom dashboards are for.

Where is the ratings over time chart?

It's called Answers over time, on each question's dashboard under Questions. Hovering any column gives you that period's figures. The equivalent for the whole survey is Responses over time on the Overview tab.

Where is the survey insights page?

Insights is the older name for a survey's dashboard. Click Dashboards in the sidebar, then the survey under Surveys.

Why is my data limited to the last 90 days?

The last 90 days is the default, and the picker takes any range you like. The 90-day moving average line is a different measure: each point averages the preceding 90 days, whatever range you set.

How do I get a leaderboard of my agents?

Open Questions, pick the question your metric rating comes from, and the Team members table ranks everyone who handled its responses. To rank the same people across every survey, run a report segmented by team member.

Can a survey dashboard be emailed on a schedule?

Currently, no. Scheduled emails come from a saved Report view or a saved Feedback view, and both of those send a spreadsheet.

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